Top 10 Australian towns searched on social media

Misery Beach - Albany Western Australia. Beautiful turquoise beach rated as the best beach in Australia. People walking on white sand. Shot on the DJI Mavic 3 drone aerial shot.

With 130,000 global searches for “Australia Travel” this month, wanderlust for the Land Down Under is booming. 

Social media offers glimpses of its beauty, but which Australian towns and villages are *truly* the most stunning?

This is what the experts at MortgageBroker.com.au wanted to find out, by analysing Instagram hashtags and Pinterest pins to reveal most awe-inspiring spots that social media just can’t get enough of and Western Australia had four out of ten spots on the list.

Tasmania Richmond town ship collection

Richmond, Tasmania
Nestled in the serene landscapes of Tasmania,  the experts at MortgageBroker.com.au can reveal that Richmond tops the list as the most beautiful town in Australia, with nearly five million tags on social media. This historic village is renowned for its well-preserved architecture, charming cottages, and the iconic Richmond Bridge, Australia’s oldest stone-span bridge. Its quaint streets and the lush countryside make Richmond a photographer’s dream.

Cape Byron Bay aerial Drone View with surfers. Wategoes Beach aerial view at Byron Bay with lighthouse. New South Wales, Australia.

Byron Bay, New South Wales
Byron Bay comes in second place with 3.3 million photos on social media. Byron is known for its pristine beaches, bohemian vibes, and relaxed lifestyle. This coastal town is a hotspot for surfers, artists, and nature lovers. The Cape Byron Lighthouse offers spectacular views of the Pacific Ocean, while the town’s vibrant markets and eclectic cafes provide a rich cultural experience.

Noosa National Park, Noosa Heads, Shire of Noosa, Sunshine Coast, Queensland, Australia.

Noosa, Queensland

Noosa, located on Queensland’s Sunshine Coast, hits third place with 1.7 million pictures across Instagram and Pinterest. Noosa has stunning beaches, upscale boutiques, and the tranquil Noosa National Park is a must-visit. Visitors flock to Hastings Street for its chic restaurants and shops, while nature enthusiasts explore the park’s coastal trails.

Misery Beach – Albany Western Australia. Beautiful turquoise beach rated as the best beach in Australia. People walking on white sand. Shot on the DJI Mavic 3 drone aerial shot.

Albany, Western Australia

The experts at MortgageBroker.com.au unveil Albany as the fourth gem on the list, with 1.3 million photos across social media. Albany is on the southern coast of Western Australia, known for its rugged coastline and rich maritime history. The town’s Anzac Centre commemorates its significance in World War I, while the dramatic cliffs of Torndirrup National Park offer breathtaking views. Albany’s charming streets and historical buildings add to its timeless appeal.